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[Knowns Consumer Research Case Study] Hokkaido Shimbun Company

Evolving into an organization that solves customer challenges through data utilization! Using research to accurately understand today's consumers.

We would like to introduce a case where Hokkaido Shimbun Company has implemented our "Knowns Consumer Research." The company felt the need for data from younger demographics and areas outside Hokkaido, such as the metropolitan area, to understand regional characteristics compared to people in the metropolitan area during their sales activities. After implementation, they have reported that they can easily research topics of interest and utilize the information to understand new consumer trends. [Case Overview] ■Challenges - Internal data is biased with a high proportion of subscribers and residents of Hokkaido across different age groups. ■Effects - It is convenient to be able to research market and competitor information comprehensively. - Utilization in content for vertical media. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.